12 July 2018
Leading Fintech and Payment Group adopts Fusionex Big Data Analytics and AI
The Group will
use Big Data Analytics and AI to make the most of its voluminous transactional
data to better understand its customers.
records more than 6 billion yearly transactions.
Fusionex, a leading data technology provider specializing in Big Data
Analytics (BDA), the Internet of Things (IoT), Machine Learning, and Artificial
Intelligence (AI) today announced that a leading financial services group, in
an effort to enhance its e-payment business, is now utilizing Fusionex Big Data
Analytics and AI as part of the group’s foray in technological solutions to
gain a deeper understanding of its customers with the data at its disposal.
Data Analytics is an end-to-end data management and analytics platform with the
ability to analyze voluminous amounts of data at near-real-time speed to reveal
trends, patterns, and hidden insights.
which is one of the leading fintech groups in the region, has a vision to be
the leading provider of micropayments, in line with their vision of a cashless
society. The financial services group manages a massive cashless system and
platform that allows its users to store currency in portable digital wallets
and use them at various payment points including F&B and retail.
International Founder and Group CEO Dato’ Seri Ivan Teh commented, “Each day,
millions of transactions are performed on the client’s platform. With Fusionex
Analytics and AI, they will now be able to harness the power of Big Data to
manage this data tsunami. By consolidating disparate data sets, the client may
develop a perceptive understanding of user behavior to craft targeted
promotions, implement real-time pricing, and manage risk.”
adoption and utilization of Fusionex Analytics’ capabilities, the client will
also be able to detect if there are large crowds at the various payment points
and accurately determine peak hour patterns at merchant outlets. Remedies for
congestion such as rolling out additional payment points to high traffic areas
can then be swiftly undertaken. The provided platform will help the client cope
with the massive data that is flowing through its veins.
“The client is
embracing this data-driven age by leveraging our offerings and using data to
provide a dynamic management of information, improving convenience for the
community, and modernizing the payment ecosystem as a whole,” Teh added.