Retail & FMCG
In the last 2 years, the retail industry has seen an increase in loyalty programme implementations whilst established ones have undergone makeover with mobile capabilities becoming a key addition. The concepts of multi-channel and omni-channel strategies have come to the fore to support business growth.
Social media has opened a new gateway to the marketing specialists, from an inbound and outbound point of view. These new insights enable retailers to push information, in the form of products, offers and discounts in a micro-segmented way.
SUPPORTING OUR CLIENTS
Our retail focused products are aimed to help clients remain competitive and ahead of the game by:
IMPROVING knowledge of consumer preferences.
DRIVING sales up by making it easy for their clients to make purchases.
STRENGTHENING customer loyalty.
REDUCING costs by automating processes.
HELPING strategic decisions by providing hard facts.